{"product_id":"micro-checks-organic-kora-alizarin-red","title":"MICRO CHECKS ORGANIC : KORA:ALIZARIN RED:","description":"\u003cp\u003eMicro checks require attention to detail both along the warp and the weft of the fabric. The warp must be passed through the reeds of the loom exactly so that the colours in the fabric alternate. Weavers use a two-shuttle loom in order to alternate between the colours in the weft at very small intervals, bringing this subtle texture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003ca data-accordian-action=\"\" href=\"#about-our-dyes\"\u003eAbout our Dyes\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e+\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cspan\u003eKORA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOur unexpected evangelist. “Just” the true natural, soft, creamy colour of cotton lint - so easily lost by weaving and treatment - and one we work hard to preserve at Malkha.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eALIZARIN RED\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe only non-vegetable dye used by Malkha, Alizarin Red is a non-toxic by-product of coal tar. It creates a truly lovely and smooth scarlet when dyed on well-prepared, properly mordanted yarn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003ca data-accordian-action=\"\" href=\"#malkha-and-you\"\u003eAbout Fabric Quality and Care\u003cspan\u003e+\u003c\/span\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp data-accordian-target=\"\" id=\"malkha-and-you\"\u003e\u003cbr\u003e\u003cstrong\u003eWhat it feels like\u003c\/strong\u003e\u003cbr\u003eWhen you first touch our fabric, it will feel rough but rub it against your skin, or better yet, wear it, and it will surprise you with its graceful fall and softness. The colors that the Natural Dyes impart to the Malkha fabric are deep and vibrant - imbued with the richness of the earth. They vary from season to season, as fruits and vegetables do, and so each piece is subtly unique, changing its tone with the position of the sun and the quality of the water in the nearby river.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow it ages\u003c\/strong\u003e\u003cbr\u003eMalkha fabric ages much like we do, the wear and tear matches the way you use and treat it. If you want it to soften and fade and become well worn and tell your story, like wrinkles do, treat it as you will and watch the colors fade beautifully with time. If you want it to always be vibrant, like the day it was made, we suggest you skip dry cleaning, laundry detergent and if you are able, even a washing machine. Use a non-detergent soap if you must or just give it a quick hearty rinse in cold water.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"Malkha Marketing Trust","offers":[{"title":"by the metre","offer_id":67868545679635,"sku":"XMC 12","price":800.0,"currency_code":"INR","in_stock":true},{"title":"2.5 meter cut pieces","offer_id":67868545712403,"sku":"XMC 12","price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2555\/3796\/files\/xmc12_1.jpg?v=1793182278","url":"https:\/\/malkha.in\/products\/micro-checks-organic-kora-alizarin-red","provider":"Malkha Marketing Trust","version":"1.0","type":"link"}